Digital Marketing & SEO Manager

SEO & Organic Growth 

• Own end-to-end SEO strategy — technical SEO, on-page optimisation, link building, and Core Web Vitals — for the company website and product landing pages 
• Conduct in-depth keyword research for OTC, cosmetics, and nutraceutical categories, mapping intent to content and product pages 
• Build and execute a content calendar: blog articles, ingredient explainers, health guides, and FAQs that rank and convert 
• Drive local SEO for the Agra market — Google Business Profile, local citations, and geo-targeted landing pages 
• Monitor rankings, organic traffic, and SERP features using tools such as SEMrush, Ahrefs, or Search Console and report progress to leadership 

Paid Media & Performance Marketing 

• Plan, execute, and optimise Google Ads (Search, Shopping, Performance Max), Meta Ads, and YouTube campaigns across the product portfolio 
• Manage the paid marketing budget with a clear focus on CAC, ROAS, and contribution margin by product category 
• Build retargeting and lifecycle campaigns to increase repeat purchase rates across OTC, cosmetics, and nutraceutical buyers 
• Run structured A/B tests on ad creatives, landing pages, and audience segments — document findings and iterate fast 
• Coordinate with marketplace teams to align sponsored ads on Amazon and Flipkart with brand-level messaging 

Brand, Content & Social Media 

• Develop and enforce brand voice guidelines for all digital touchpoints — website, social media, email, and WhatsApp 
• Manage social media presence on Instagram, Facebook, YouTube, and LinkedIn, adapting content tone for health-conscious consumers and trade buyers 
• Oversee influencer partnerships and UGC campaigns for cosmetics and nutraceutical product lines, ensuring ASCI and drug advertising compliance 
• Build email and WhatsApp marketing flows for acquisition, onboarding, and retention of D2C customers 
• Collaborate with design, product, and regulatory teams to produce compliant creatives that convert 

Analytics, Team & Vision Execution 

• Own the digital marketing P&L — set channel-wise KPIs, track spend efficiency, and present monthly performance reviews to leadership 
• Build and manage a team of SEO executives, content writers, graphic designers, and performance marketers 
• Translate leadership's commercial vision into quarterly digital roadmaps with clear milestones and ownership 
• Stay ahead of algorithm updates, platform policy changes, and category-specific advertising restrictions (CDSCO, FSSAI, ASCI) 
• Work cross-functionally with Sales, E-commerce, and Product teams to align campaigns with new launches and business priorities 

Vision executor 

You don't just understand the strategy — you break it into campaigns, briefs, and weekly sprints that ship. 

Category-aware 

You know that marketing OTC or cosmetics isn't the same as marketing apparel. Regulations, claims, and trust all play differently. 

T-shaped marketer 

You go deep on SEO or paid media, but you can hold a conversation on every channel and see how they compound. 

Data-driven 

You pull the numbers before you form an opinion. You know which metrics are leading indicators and which are vanity. 

Builder & manager 

You've grown a team from scratch. You know when to do the work yourself and when to delegate. 

Compliant by instinct 

Pharma and health categories have real guardrails. You've worked within them — you don't fight them.